The crisis covers all aspects of life. The modern crisis is not the first and, unfortunately, far from the last one we will have to encounter. Is there any way to predict the occurrence of a crisis, fight it or somehow prepare for a crisis? And whether there is a set of real countermeasures that can be opposed to it? This is a rather complicated problem, which is even more complicated on the scale of the global crisis. However, a kind of “preventive” technologies have already been developed in the global economy that has proven their effectiveness. The crisis allows you to identify the weakest places in the company’s activities, thereby giving the opportunity to make adjustments to its strategy and tactics. Gaining experience in overcoming the global crisis, the company has the opportunity to correct mistakes and prevent them from more.
Any serious company should develop a strategy of measures in advance that must be taken in a crisis. This strategic plan includes both a list of potential problems that can be predicted and a list of measures that need to be carried out if the appropriate problem appears. However, at the very first stage, when the crisis phenomena are only aware, you need to take into account a few simple, but important rules.
1. Do not pursue an ostrich policy and do not try to turn a blind eye to the problems that have arisen. Only in your competence, assessment of the scale of emerging problems and adoption of adequate measures. Moreover, temporary measures of an economic nature should not obscure the strategic goal of the company – the preservation of partners and customers and the need to “not lose face” of the company even in difficult conditions of the crisis. Therefore, the PR strategy, which should support the authority of the company, is of particular importance.
2. Do not try to completely hide information about the financial condition of the company and the anti -crisis measures from partners, customers and creditors. Counterparties must be aware of what is happening so as not to lose confidence in the company.
3. Do not hope that all customers will calmly expect the company to cope with the problems that have arisen. Therefore, you need to prepare for contacts, taking into account all the options for the expected reaction, so that the occurrence of an explosive situation does not force you by surprise.
4. And another simple rule is openness and frankness. Surely you will faced a negative reaction if you can’t put the goods on time or ask you to delay the loan payment. However, openly announcing the problem, you simultaneously propose ways to solve it, which makes the more real prospect of conservation of clientele and future work. The crisis concerns everyone, and your rational anti -crisis measures will probably be appreciated.
