There is still the concept of “prestige of the country”, it does not apply to name a bad product in the name. But “Fatherland” – cigarettes – cheap, not very high quality and very strong. It is difficult to say why they were given this name. It may have been visually suggested that a political unit with the same name will be formed soon. Another option – cigarettes are designed for young fighters of the first year of service. Because there are several types of equally smelly fatherland – you see, I forgot to put quotes, and right away this is what happened. Therefore, it is impossible to use such significant words as names, and even more so for the names of not the highest quality goods.
So, there is a “Fatherland” – “Battle of Kulikovo”, “Poltava”, “Borodino”, “Sevastopol”, “Stalingrad”, etc. D. So that, by smoking, the Salags could better learn the main dates of our military glory, on the back of each pack there is a small annotation dedicated to this battle. For some reason, the very word “Fatherland” is painted in black and filled with the font “herald”, but the pictures are quite funny. Here, for example, the pack “Fatherland is the Battle of Kulikovo”. It seems that after the victorious battle, the soldiers decided to take a picture to memory around the banner. There is also an advertising campaign in favor of this brand – on shields, of course, nothing cheaper for cheap cigarettes could be found. There is also, it seems, panel – brackets and city format. However, the layout is very simple – two packs of “Fatherland”.
But the slogan shocks with ambiguity: “Changing the goals, we are faithful to her”. It is clear that people wanted to say something very good. But somehow the first part of the phrase (changing the goals) was elusive, the second. The fact is that the Fatherland is us. If the slogan went in the first person, this opposition would not be read so acute. But we cannot have other goals than the Fatherland.
And here it turns out that not only are there any other goals, we still change them. And we apologize – let us change the goals, the bad ones, but deep down, we remain faithful to the Fatherland. But now about why it is impossible to use pathos words in the names. So it turns out that the Fatherland – in the sense of the Motherland pulls the “Fatherland” in the sense of a cigarette. And as a result, the slogan does not related to cigarettes, but to the homeland – the Fatherland. It is said there – she is faithful, the homeland, and not to them, cigarettes. Imagine – the slogan of the Volga cars – “from afar, for a long time …” or the slogan for the radio tape recorder of the Urals – “is famous for the wealth of the ancient father of the Urals”? Although what does it do not have…
